Oribe Beautiful Color Bright Blonde Priming Serum - 100ml

• Brightens and Tones: Neutralizes brassiness and yellow tones, enhancing your blonde's vibrancy.  
• Heat Protection: Shields hair from heat styling damage, helping to maintain its health and shine.  
• Repairs and Strengthens: Penetrates the hair shaft to repair damage and strengthen weakened strands.  
• Hydrates and Softens: Infuses hair with moisture, leaving it soft, smooth, and manageable.  
• Enhances Shine: Adds a luminous shine to your hair, making it look healthier and more vibrant.  

Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower) defends hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements.

Violet and Reflective Pearlized Pigments correct brassiness, tone highlights and impart luminescent brightness and shine.

Brightening Complex (Lemon, Ginger Root and Chamomile Extracts) optimizes shade, tonality and luminosity.

Sodium Hyaluronate absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss.

Lavender Flower Extract helps nourish damaged and brittle hair while conditioning and adding shine.

Prickly Pear Fruit Extract smoothes the cuticle, softens and helps restore elasticity for hair that is less dry and brittle.

Sweet Violet Flower Extract replenishes lost moisture to hydrate and condition.

1. Apply a generous amount to damp hair.
2. Comb through evenly.
3. Style as desired.